Beethoven Music in the Clockwork Orange - 1199 Words

Kris Heller 8/1/05 Music History: Beethoven An Interpretation of Beethoven s Music in the Film A Clockwork Orange A Clockwork Orange is the story of a young and disturbed man who, in order to avoid his prison sentence, subjects himself to a controversial new treatment to correct his unlawful behavior. Stanley Kubrick, the film s creator, uses Beethoven s music to penetrate the complexity of the main character s actions and emotions. Beethoven s music acts as his salvation, providing him with pleasure and relief from the violent lifestyle he created, but in the end it becomes the force that tears him apart. The main character, Alex, and his gang of four, Dim, George, and Pete, spend their nights drinking psychedelic milk†¦show more content†¦The treatment conditioned Alex to become physically sick when hearing Beethoven s music since it was present during the entire procedure. As the music continues to torture him, the symphony brings Alex to his lowest point nearing death as he jumps out of the window in an attempt to escape the music and his agony. As a criminal, Beethoven s music provided him with sensation and fascination, but as A Clockwork Orange, it is now his breaking force. A Clockwork orange refers to a mechanical piece of fruit. Alex is now unable to make his own decisions, he appears normal on the outside, but is really mechanical and machine-like inside. During the Ludovic treatment, Alex watches extremely violent films. During the first few days he has no problems watching the films, even somewhat enjoying them. As the days continue he realizes that the accompanying music is Beethoven s ninth symphony, fourth movement. He tells the doctors that it is a crime to use Beethoven s music for such hatred, but he is told it s for his own good. The combination of the violence and the music deeply tortures and changes Alex. The doctors are directly ignoring the intent and greatness of the music. The symphony is a celebration of life yet the doctors have paired the music with vide os of some of the most terrible events in history, with the peak of the piece accompanied by footage of Nazi s. 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Why Is The Found Footage Genre Still A Thing - 1329 Words

Why is the found-footage genre still a thing? It’s almost like â€Å"fetch† at this point, filmmakers need to stop trying to make found-footage happen. It’s like Arnold Schwarzenegger’s friend on a plane, it’s dead tired. In all seriousness, I do still think there’s hope for the found-footage genre, but that kind of salvation can only come about when the people backing these films learn to remedy a few of the more problematic elements that have long plagued the genre. One of the biggest red flags that I frequently notice in found-footage films are the characters. Unlike most other films, you, whether you like it or not, are intimately connected directly to these characters. That’s why I feel the genre has this massive untapped potential, it can†¦show more content†¦When your film is riddled with characters like these, that’s when films stop being escapism and instead begin to closely resemble the very thing you wish to escape in the first place. I’m not saying remove all annoyances from your film, I’m saying maybe don’t make them the focal point of the entire picture. Another problem with found-footage films is character development, or lack there of. I get it, it’s not easy to develop characters when you can only tell the story from their perspective, but it is possible. Thus far, these films have been giving their characters exaggerated personality traits in order to compensate for the one-sided perspective. The best found-footage films use situations to develop characters through the way they react to them, that’s something ‘Chronicle’ did immensly well. ‘Chronicle’ established its main character through the events that he endured on camera, being beaten by his step-dad, watching his mother slowly fade away, being bullied at school, it all culminated in what would come to be a very broken person. This film does use the bullying angle, but it explores the perspective of the bully without any sort of consequences, when you do that, it’s not character development, that’s aggravating. It’ s almost the intention of the filmmakers, this film wants you to hate that character, which isn’t an uncommon technique in horror

Bendigo Bank Marketing Entry Strategies Free-Samples for Students

Question: Select an Organisation Based in Australia for your Case Study Using Marketing Theory, Critique the Organisation. Answer: Introduction Bendigo bank in Australia Bendigo refers to an Australian financial entity that operates in retail banking. In 2007, the bank entered into a merger contract with Adelaide bank. Apparently, before the company merged with the other bank, it operated over 900 outlets. Currently, Bendigo has diversified to several branches and units around Queensland and Victoria; controlled from Bendigo city, the Headquarters. The company was started in 1856 to improve living conditions because of gold rush. The bank has total revenue of AU$ 1.6 billion with AU$ 426 million operating income (Sargeant 1999). This paper will highlight the Bendigos marketing strategy in respect to its product, price, promotion, and place strategies. In fact, the 4ps strategies will revolve around the Bendigos marketing plan, which revolves around its strong foreign currecy services, attractive interest rates for investors, among others. Theoretical Framework of Bendego Bank According to Gummesson 1991), Bendigo bank has variety of products and services such keeping money safe but also allowing customers to withdraw money. The bank also provides different types of loan such as commercial loans, personal loans and mortgage loans. Apparently, the bank also issues credit cards, process bill, and credit card transactions. It also issue checks inform of debit cards. It allows transactions at branch level to be carried out using (ATMs) (Stubbs Cokclin 2008). The following are basic services offered by Bendigo bank. Offer foreign exchange services: The banks allow clients to sell and purchase foreign banknotes. The clients are allowed to sends funds to other international banks. It also allow worker to remit money to their home country. Investment services: he bank provides investment services to companies registered in security exchange. Insurance services: The bank act as insurance brokers whereby it offers insurance services to other listed companies Financial exports services: The bank provides financial services to other domestic firm, individual and foreign firms Marketing Strategies Products and services The Company offers high quality services at affordable prices. The company has low interest on loan products. It charges customers less than 15% per year on borrowed loan. The bank has sprouted and spread too many different places in Australia. The bank has deployed technology to facilitate and fasten service delivery (Brassington Pettitt 2005). It has a real time operating system, which facilitate transactions in all of its branches. The customer who also enquires from bank branches are attended quickly since there is no queue. The company has employed large number of employees who attends to customer enquiries. The quality of the service is maintained to ensure the customers remains loyal to the company or bank. In the product marketing, the bank tries all means to ensure the customer receives the best service without wastage of time. The bank has ICT department, which is mandated with maintaining and upgrading network infrastructure. The transactions performed by clients requires high-speed internet for them to be effective. The bank has deployed sophisticated network infrastructure with high speed and strong data security mechanism (Barraket et al 2010). The department works to ensure there is smooth running of service delivery by the system. It also uses other platforms such as cloud computing to ensure that data is readily available by the users in time of request. The bank deploys technology to ensure it keep pace with other financial organization in Australia. For example, the bank brings services close to the people by opening up bank branches and agents. The customer in rural area does not need to incur extra charge through transport seeking bank services. The bank has also collaborated with other bank and firms to ensure that they have competitive products and service in the Australian market. For example, it works with insurance companies to safe guard money kept by customer in bank. The customers have the brand loyalty, which in case of any loss by the bank; his/her account balance is not affected (Strydon 2005). The company also offers high quality insurance services. It has various policies by which other firms; individual and financial organization can insure them. In case the damage occurs on the insured product, the customers have hope in compensational terms. The services about insurance are simplified bank user whereby one can apply for insurance premium via banks web portal. The primary focus of the bank management body is the quality of the service and products offered by the Bendigo bank (Bagozzi 1994). The company has deep insight of customer requirements and desires, and in the effort to maintain them, the company have to develop a habit of delivering quality products and services trusted by the customers. Price Strategy The bank offers their products and services at a lower price to attract and maintain their customers. The bank charges low interest rate on long-term and short-term loan. For example, the company charges less than 8% on short-term loan, while on long-term it charges less than 16% per year. The firm also operates on insurance premium that is not much costly to the customers, but when compensating beat other insurance companies (Luke Duke 1987). The transactions cost of withdraw and money transfer is decimal compared to other banks. The bank allows customers to send and withdraw money at little charge. The bank has also a fixed deposit account, which earn some interest at the end of the year. The company is regarded good customers who are investors due to it high interest rate. The money kept on fixed deposit account earns more interests compared to other operating firms. Promotion Strategy The promotion of the bank products and services is done through the following methods. Personal sales: The bank has employed quite large number of sales person who move from one region to another in the bid of creating public awareness on products and services of Bendigo bank. For example, the sales agents are mandated with selling bank insurance policies to other firms and individuals. The agents also assist in registrations of new customers in the market. They move from one region to other opening accounts to new customers (Bagozzi 1994). The target is especially the young people who are still schooling. The bank focuses on young people since they end up becoming their long-term customer by opening account with them. Advertisement: The bank has carried out public campaign in order to retain its customers and get some new customers. Radio and TV advertisements have been very rampant in Australia. The bank has also heavily advertised on internet, it has used social Medias such as tweeter, Facebook, and WhatsApp to promote its products and services (Luke Doke 1987). The bank has also tried to create a presentable image in the eyes of public to gain more likes and hence more customers. Publicity has also been rampant, the media houses has covered several branches being opened in Australia. Place (distribution) Strategy In this method of marketing, the proximity and accessibility of banks products and services is important. The company distributes its products depending on customer or consumer demands. When the demand is high, the bank tends to produce and offer many services. The bank has May outlets, which provide products and services (Svensson Wood 2012). It has even rural branches, which cater for people living in reserve areas. Other financial institutions such as Bendigo and Adelaide distribute the rest of the percentage. The big fours have steadily increased mortgage loan in the last decade. In the year 2002, big four controlled 57.8-mortgage loan, but at the end of 2016, the mortgage loan rose to 74.3% (IMF 2016). The market is very competitive and concentrated by many financial organizations. Practical Implication of Marketing to Bendigo Bank The public awareness creation via advertisement both social and print medias such as TVs and Radios, Facebook and Twitter; has led to the banks regional and global growth. It has led to the increase of customers in the bank, which in return has resulted to increase of sales (Sargeant 1999). As many customers join the bank, the demand of goods and services also increases simultaneously which lead to high returns and profit. Marketing has enable Bendego to compete favorably with other financial organizations. It has also led to improvement of products and services among competing firms. Since the market has many domestic and foreign players, competition has increased which has resulted firms to improve their products and services to remain influential on local market. As a result, it has led to innovation of various best methods to offer best services and products. It has led to creation of employment (Capuano Ramsay 2011). Many companies has sprout out because of advertisements, these companies has hired quite good number of people to work as an advertiser, which in return has created employment. Advertisement has led incurring extra costs by financial firms. Advertisement process is expensive, for a company to be advertised on TV or Radio; it needs more resources to carry out advertisements. Since small firms have fewer resources to carry out advertisements, it lags behind their products promotion. Summary In conclusion, advertisement is a very important technique for firms to employ it to become successful. Advertisement aims at convincing the customers why they should maintain and use firms products. Ultimately, Bendigo utilizes various methodologies to lay their marketing plan such as outsourcing strategy, attractive interest rates, and advertisement coupons, among others. Bendego has deployed marketing strategy, which has boosted its growth (Barraket Pettitt 2005). The company has maintained to keep and register new customers in their system. It has heavily invested on technology to ensure service and product delivery is of high quality according to consumers desire. The bank management has given much attention on marketing, to ensure their products and services compete favorably from other financial firms. The bank has allocated more funds to promote its products via different platforms such as internet and media houses (Duncan Elliot 2004). The market composes of stiff competit ion and for a firm to win market share, it must know the best method to market and deliver their products to customers. Marketing is a continuous process, and Bendigo bank has repeatedly undertaken measures to ensure they gain and maintain their customers. Bibliography Alessandrini, P, Presbitero, AF Zazzaro, A 2010, Bank Size Or Distance: What Hampers Innovation Adoption By Smes? Journal of Economic Geography, no. 10, pp. 845-881 Australian Bureau of Statistics, 2009, Not-for-profit Organizations, Australia, 2006-07 (Re-Issue) 8106.0, ABS, Canberra Bagozzi, R, 1994, Principles of Marketing Research (pp. 386-422), Cambridge, MA: Blackwell. Luke, R Doke, E.R., 1987, Marketing journal hierarchies: Faculty perceptions, 1986-87, Journal of the Academy of Marketing Science, vol. 15no. 1, pp.74-78 Barraket, J, Collyer, N, OConnor, M, Anderson, H 2010, Finding Australias Social Enterprise Sector: Final Report, Australian Centre for Philanthropy and Nonprofit Studies: Sydney Brassington, F Pettitt, S., 2005. Principles of marketing, New Jersey: Prentice Hall Capuano, A, Ramsay, I 2011, What Causes Suboptimal Financial Behavior? An Exploration of Financial Literacy, Social Influences, and Behavioral Economics, Research Report, University of Melbourne: Melbourne Duncan, E. Elliott, G., 2004. Efficiency, Customer Service and Financial Performance among Australian Financial Institutions, International Journal of bank marketing, vol. 22, no. 5, pp.319-342 Duncan, E Elliott, G., 2002. Customer Service Quality and Financial Performance among Australian Retail Financial Institutions, Journal of Financial Services Marketing, vol. 7, no. 1, pp.25-41 Gummesson, E., 1991. Marketing-Orientation Revisited The Crucial Role Of The Part-Time Marketer. European journal of Marketing, vol. 25, no. 2, pp.60-75 Sargeant, A., 1999, Marketing Management for Nonprofit Organizations, Oxford: Oxford University Press Stubbs, W Cocklin, C., 2008, Conceptualizing a Sustainability Business Model, Organization Environment, vol. 21, no. 2, pp.103-127 Strydom, J., 2005, Introduction to Marketing, Blackwell: Juta and Company Ltd Svensson, G Wood, G., 2006, The Pareto plus Syndrome in Top Marketing Journals: Research and Journal Criteria, European Business Review, 18(6), pp.457-467. Solomon, M., Russell-Bennett, R Previte, J., 2012, Consumer behavior, Pearson Higher Education AU: London

Packet Switching and Fibre Optics in Modern Communication and Data Storage

Future vision of data communication in fibre Fibre optics has continued to provide a flexible technology that enables the transfer of large amounts of data across long distances at very high bandwidths.Advertising We will write a custom research paper sample on Packet Switching and Fibre Optics in Modern Communication and Data Storage specifically for you for only $16.05 $11/page Learn More Optical fibre technology has been tried and tested in transoceanic communication and offers gigabit communication bandwidths which enable high speed data transfer. This helps to speed up communication and access to internet services across the world at affordable prices. Advancing to the use of fibre optics in data communication will provide a platform suitable for up to 2.5Gbit/sec of data transfer. Such a platform is expected to support various architectures of communication with examples being layouts such as ring, star, bus and tree configurations. Most of these l ayouts are advantageous since they have higher fault tolerance than those that are in use currently. This therefore means that they will be more effective in terms of transmitting huge amounts of data. Optical fibre will therefore offer a secure data communication channel since it is not possible to tamper with them without detection. This is due to the fact that the power loss that occurs due to tampering cannot go unnoticed (Agrawal, 2002). It has been suggested by many communication experts that optical fibre is very expensive and fragile. It is however expected that the continued manufacture of optical fibre cables will lower the costs and therefore make fibre the cheaper option as compared to copper. Another major concern is the fragility associated with fibre. Any installation of fibre should be carried out by technicians who are knowledgeable about it in order to avoid losses due to breakages (Agrawal, 2002).Advertising Looking for research paper on other technology? Let 's see if we can help you! Get your first paper with 15% OFF Learn More Future analysis of packet switching Packet switching is another technology that is expected to have a great impact on the future of communication. In future, packet switching is expected to shape the storage of data due to the fact that the amount of digital data that need storage space today is increasing at a very fast rate and packet switching will offer the solution needed. The recent past has seen an incredible increase in the demand for capacity for the storage of data as a result of increased use of the internet and other related services. It is therefore necessary for data transport networks to evolve in order to meet these needs. Packet switching therefore will be used to provide an optical layer which can be reconfigured with optical cross-connects in order to realise a flexible core with a very high bandwidth capable of supporting the increased capacity. This means that this evolution and ado ption of packet switching will offer the technology industry a circuit switched optical layer which will enable high capacity data storage and transfer as well as fast circuit provisioning (O’Mahony et al., 2002). The increasing multimedia traffic in terms of internet use has also led to the need for the development of packet switching. This is due to the fact that it will help ensure that network resources are used in an economical manner. Packet switching offers very high bandwidth efficiency and therefore plays an important role in making this possible. It has also been envisioned that in future, optical packet router can be used as an edge network device which will be designed to function as an interface to link the optical domain to the electronic ones.Advertising We will write a custom research paper sample on Packet Switching and Fibre Optics in Modern Communication and Data Storage specifically for you for only $16.05 $11/page Learn More This is expected to provide flexibility and efficiency at a lower cost than when using electronic routers (O’Mahony et al., 2002). Conclusion The discussion above has shown that the future of communication and data storage and transfer are expected to change as a result of these two technologies. They will provide the high bandwidth and efficiency required to support the increasing need for internet services and data storage capacity. References Agrawal, G. P. (2002). Fiber-Optic Communication Systems. New York: John Wiley Sons. O’Mahony, M. J., Simeonidou, D., Hunter, D. K. Tzanakaki, A. (2002). The application of optical packet switching in future communication networks. Communications Magazine IEEE, 39(3), 128-135 This research paper on Packet Switching and Fibre Optics in Modern Communication and Data Storage was written and submitted by user Tanner H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.